What is social media marketing and how it effects our daily life (1)

The technology revolution of the century has had many effects on the world. These positive and negative effects have affected a large part of the world’s population. At the political, social, and economic levels, these effects are so widespread that they are no exception. Social media is a significant aspect of this great revolution in technology and the Internet. Social media, its growing behavior, and its broader impact on the younger generation have become an essential topic of research today. This article seeks to highlight the effect as well as the various aspects of social media. Our role in social media and the strategy of working in it will be discussed in another article.

What is social media?

Social media is a network connected to the Internet that allows individuals as well as entities to connect, exchange ideas, post their message, as well as many other things on the Internet (such as graphics, videos, audio, Posters, etc.) to share. It has grown rapidly in the past decade, and now the Internet has become the focus of interest for a large number of young people. Google is the inventor of this field, which launched two of its famous sites, YouTube and Orkut. Because of its growing popularity since the launch of Facebook, young people in Orkut lost interest, and Facebook has gradually become a leader in this field. But now Google’s new service, Google Plus, is preparing to innovate in this field. In addition to Facebook, many more sites have entered this field, such as Twitter, My Space, LinkedIn, etc. Today, the most used sites around the world include Facebook, YouTube, and Twitter.

Reasons for popularity

This is an essential question: what are the reasons for this popularity of social media? The speed at which it has progressed and attracted people of all ages, moving beyond the younger generation, has never been influenced by any other technology or invention.

Free Usage:

Almost all social media sites are free. The users of these sites do not have to pay any cost. Some sites, such as LinkedIn, also offer premium services at a modest price, but the people using these types of sites are limited, and those who use them are of a certain type, such as the LinkedIn Professional Networking site. Big sites like Facebook, Twitter, etc. believe in free services.

Networking facilities on all types of technology:

In this fast-paced era of technology, while access to the Internet has become quite easy and 3G networks are also fast Internet access on mobile devices, social networking sites have also lent themselves to this. Compatible From personal computers and laptops to tablets and small mobile phones, these sites are present and appearing everywhere (look and feel). The presence of these sites on mobiles has made these sites popular and thriving. Has significantly helped in the rapid spread.


One of the main reasons for the popularity of all these sites is their easy use. Facebook, Twitter, YouTube, Google, etc. have given great importance to their users, regardless of their age, race, and region, so they will not be familiar with the Internet. Some information is needed to use other means of delivery such as emails, blogs, discussion boards, etc. on the Internet. On the contrary, social networking sites have designed themselves such that even those who are unfamiliar or less familiar with these basic concepts of the Internet can use them in some way. Twitter has gained massive popularity among politicians, film actors, social workers, and more because of the convenience of its short message.

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